![]() To make the sign more readable, designers slightly elongated the letters – by almost a couple of millimeters, so the differences are not immediately noticeable. They also worked with the letter “e,” giving it an individual look: the bottom part is made slightly narrower and curved than the top. Two years after Microsoft took over, the company received an updated logo. ![]() The changes affected the brand palette, so the sign looks monochromatic and, at the same time, contrasting. The designers transferred the primary color to the first part of the word, so it is now blue on a white background. The second segment, conversely, is made with white font on blue. Thus, the new owners emphasized the service’s individuality. Like the previous one, the new LinkedIn logo contains only one color instead of three. But it became a couple of shades brighter than before. The blue has taken on a cobalt hue – rich and attention-grabbing. The inscription is made with a custom font called Community. In all versions, the Source Sans font with Light and Semi-bold variations is used, indicating the stability of a professional site. Each is applied situationally and depends on the logo’s placement. The main element of visual identification in the symbolism is color. Its basis is a blue shade that has received the name LinkedIn Blue. It is believed that such a choice was dictated by a trend since, at that time, Facebook started working with a similar palette. The next version of its origin is related to one of LinkedIn’s platform founders: he was a top manager at PayPal, so he chose approximately the same color of the emblem as the monetary system.
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